Clint Hansen

Clint Hansen


1
An idea for Pella

A new way
to tell the
Pella story.

For more than 100 years, Pella has been shaped by people who make things well.

See what this could become
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2
The idea

What if Pella
had an artist dedicated to
the brand?

Not an outside artist brought in for one assignment. An embedded creative partner who learns the people, history, craftsmanship and ambitions of Pella - and turns those stories into original work.


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The role

More than
an artist.

Part artist. Part storyteller. Part brand ambassador. The role would move through the company - listening, observing, researching and finding stories worth making visible.

ListenDiscover the stories employees, leaders and communities already carry.
InterpretFind the visual idea that makes each story memorable.
CreateDevelop original art in the medium best suited to the story.
ExtendTurn each work into content and experiences the brand can continue to use.


ARTIST + STORYTELLER + BRAND THINKER


A different kind of creative role.

Someone embedded in the culture - finding the stories worth telling, and finding unexpected ways to make people feel them.

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One role. Many returns.

The work can live far beyond the wall.

01

Culture

Celebrate the people, craftsmanship and shared values that make Pella distinctly Pella.

02

Recruiting

Give future employees an authentic look at the people, purpose and pride behind the company.

03

Brand

Create original visual stories rooted in Pella itself — stories competitors cannot copy.

04

Community

Show the meaningful connection between Pella, its people and the communities it calls home.

05

Legacy

Preserve the people, milestones and craftsmanship that have shaped more than a century of Pella.

06

Innovation

Make the thinking, people and problem-solving behind Pella's innovations visible.

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5
Why Pella

The raw material is already here.

A century of craftsmanship. Generations of employees. Product innovation. Community roots. Family stories. Leadership transitions. Milestones still being created.

Pella does not need stories invented for it. It has stories worth uncovering.

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6
The work

What could an Artist Ambassador create?

The medium follows the story - not the other way around.

Oil Painting / Legacy
100 years of craftsmanship translated into one visual piece.
Stainless and Corten Steel / Team
Together, we build the best.
Sculpture / Place
Permanent work that turns a company story into a physical landmark.

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7
Words become the portrait

A portrait
made from
a life.


Example of the medium Word Portrait by Clint Hansen


What if you could see someone's face - and read the story that made them who they are?


Word Portrait example


A Word Portrait is built from the words that belong specifically to one person: names, places, milestones, memories, accomplishments, phrases and moments that have meaning in their life.

From a distance, those words form the portrait. Move closer, and the individual story begins to reveal itself.

For Pella, that could mean honoring a longtime employee, a retiring leader, a craftsman, an innovator, or someone whose contribution helped shape the company.

01 Discover
Talk with the subject, coworkers and others who know the story.
02 Distill
Identify the words, moments and details that truly belong in the portrait.
03 Create
Build those stories into an original visual portrait unique to that person.

About the example shown

This image created by Clint Hansen demonstrates the visual approach. A Pella Word Portrait would not simply reproduce this piece with a different face. The final work would grow out of research and conversation, allowing Pella and the subject to identify the words and stories that deserve to become part of the portrait.

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100
Years built a legacy

The next 100 will build one too.

An Artist Ambassador can help Pella document the transition - not as a history project after the fact, but as a living record created while the next chapter is unfolding.


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The people

The people are the brand.

Products can be photographed. Buildings can be toured. Values can be written on a wall. But the people who carry the culture are what make those things believable.

Art gives those people a different kind of visibility - one that feels personal, lasting and earned.

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A brand experience

One story can keep working.

A single original work can become the source for photography, video, social content, recruiting stories, events, showroom experiences, leadership gifts, annual reports and PR.

Physical

Spaces

Corporate environments, showrooms, events and permanent installations.

Digital

Content

Video, social, web features and campaign storytelling.

Human

Recognition

Employee stories, milestones, gifts and moments of shared pride.

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The advantage
Something competitors cannot copy.

They can copy a campaign structure. They can buy similar media. They can mimic a visual trend.

They cannot copy Pella’s people, history, relationships and stories - or original work created directly from them.

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The opportunity

An artist who understands brands.

The value is not simply making artwork. It is knowing how to find the strategic story behind it - and how that story can support culture, communication and the brand after the work is complete.

That combination is what makes the Artist Ambassador idea different from commissioning occasional corporate art.

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20 minutes
One conversation

Give me 20 minutes.

No formal pitch. No obligation. Just a conversation about what could happen when art, people and brand stories are given the opportunity to become something tangible.

20 minutes
One idea
No obligation
Start here

Let's have the conversation.

A sentence or two is enough. I'll personally respond.
Or give me a call: 515.380.4737

Your message comes directly to me. No mailing list. No automated sales follow-up.

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